Eggert Ragnarsson
Frímann & Ubezon | Reykjavík & Boston
Eggert Ragnarsson is a designer and founder of Denorth, based between Boston and Reykjavík. He grew up in Húsavík, Iceland, before moving to Reykjavík as a teenager. He began his design career at Merking, a signage company in Reykjavík. He later studied graphic design at Istituto Lorenzo de' Medici in Florence. After graduating, he taught web and motion design at the school, becoming one of its youngest instructors.
After living in Italy for over four years, Eggert returned to Iceland and joined the advertising agency Ó! He later founded Denorth, working with a diverse range of Icelandic companies on digital products and websites.
In 2010, America's Test Kitchen recruited Eggert from Iceland and relocated him to Boston, where he led the company's digital design. Four years later, he joined TripAdvisor as Design Director for Flights. Following TripAdvisor's acquisition of Bókun, he became Design Director of Bókun. He spent a total of eight years at TripAdvisor.
In 2022, Eggert relaunched Denorth with a focus on product design for SaaS platforms. His work included collaborations with teams at Volvo, BrandRank, and InsideTracker, alongside co-founding Ubezon, a software platform for managing deliveries.
Eggert is a dual US and Icelandic citizen. He is no longer taking on client work and is now focused on running Ubezon, which is available in 13 countries, and his role as co-owner and Design Director of Frímann, Iceland's leading booking and association platform.
Timeline
Design Leadership
I've led design across startups, product teams, and global organizations. I spent eight years at TripAdvisor, leading design for Flights and later serving as Creative Director for Bókun. I've also worked with companies such as Volvo and America's Test Kitchen. Today, I'm Creative Director and co-owner of Frímann. I've moved into leadership roles without leaving the hands-on side of design behind.
SaaS & Product Design
A large part of my work has been designing SaaS platforms and large digital products. These projects often involve complex workflows, large amounts of information, and different types of users. My work has covered product structure, user flows, prototypes, interfaces, and design systems. I enjoy understanding how a product works, finding where it can be simpler, and following it from an early idea through implementation.
Products & Ventures
Alongside client work, I've spent much of my career building and running companies and products. I founded Denorth, co-founded Ubezon, and am now a co-owner of Frímann, Iceland's leading booking and association platform for over 20 years. Ubezon has involved everything from the original idea and product design to launching the platform internationally. These roles have given me experience with customers, operations, priorities, and the everyday decisions behind a product.
Craft & Technology
My background includes graphic design, branding, motion, websites, user experience, interface design, and product systems. For me, design has never been separate from how a product is built and used. I've spent the majority of my career working closely with engineers, connecting design decisions with the realities of building digital products. I love moving between broad concepts and the smaller details that shape the final product.