About

I am originally from Húsavík, Iceland. I moved to Italy in 2001 to study design where I stayed for 5 years, studying and later teaching design. After moving back to Iceland and running my own agency in Reykjavík, I moved to Boston to become an Art Director at America’s Test Kitchen, there I oversaw creative for their digital products and designed their online cooking school. For 8 years I was with Tripadvisor, where I managed design teams and had the privilege to work on amazing digital products. My wife and I have 3 sons and are fortunate to have dual citizenships which has given me the chance to work for companies in the U.S. and Europe. 
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I MOSTLY DO

UI/UX
Corporate Branding
Styleguides & UI Components
Native iOS & Android Design
Wireframes
Prototyping
User Research
Animation for Web & TV
Animated HTML5 Content
Advertising & Marketing Material
Digital Marketing Campaigns
Managing Design Teams & Processes

Experience

Bókun, a Tripadvisor company

Creative Direction 2018 - 2022
Boston & Reykjavík

Tripadvisor, Flights

Creative Lead 2014 - 2018
Boston, MA

America’s Test Kitchen

Art Director 2010 - 2014
Boston, MA

Denorth

Founder 2007 - PRESENT
Reykjavík, Iceland

Istituto Lorenzo de’ Medici

Design Teacher 2004 - 2006
Florence, Italy

Ó! Advertising Agency

Senior Designer 2006 - 2007
Reykjavík, Iceland

Merking

Printing & Design 1998 - 2001
Reykjavík, Iceland

Associations

ACD*E, Art Directors Club of Europe

B.A. DESIGN AND ADVERTISING 2001 - 2004
Florence, Italy

FÍT, The Icelandic Association of Graphic Designers

DESIGN STUDIES FALL 2002
SANTA ROSA, CALIFORNIA

Graphic design in Iceland, Anniversary Publication

Among 55 designers to display work

Wolda, Worldwide Logo Design Award

Europe, Award of Excellence 2017 & 2020

The Icelandic Graphic Design Awards

Jury 2010

Sette Fuochi, Sardegnia, Italy

Animation exhibition

Adolescent Consultation Services, Inc., Cambridge, MA

Advisory Council

Studies

Istituto Lorenzo de’ Medici

B.A. DESIGN AND ADVERTISING 2001 - 2004
Florence, Italy

Santa Rosa JC

DESIGN STUDIES FALL 2002
SANTA ROSA, CALIFORNIA

The Icelandic Film School

FILM STUDIES 1999 - 2000
Reykjavík, Iceland

Clients

Companies and organisations I have worked for at some point through my agency Denorth. A few of my former employers are included in the list, as I was hired by them on projects after I left those companies.
101 Hótel
AGR Dynamics
AP Media
Airmango
Aicon
America’s Test Kitchen
Arctic Villas
Atlantic Trading
Aurum
Avant
Basis
Boston Common Press
Dorado
Eyjan
Fabrikan
Fagfélagið
Faxaflóahafnir
Gegnir
Gott Fólk McCann
HF Verðbréf
HS Invest
HSVest
Hafnarborg
Hestar og Menn
Hunang
Hvíta Húsið
Jónsson & Lemacks
Landform
LÍN - Icelandic Student Loan Fund
M74 Studio
Maddid Theater Company
Markhönnun
Massachusetts Eye and Ear
Menntasjóður Námsmanna
MMR
Myndlistaskólinn í Reykjavík
North Sailing
Pipar
Plánatan
ReMax
Reyst
SP Fjármögnun
Samiðn
Sjá
Soccerade
Stefansson & Stefansson
Steinsteypir
TTMYS
UMA
UN Women
University Centre of the Westfjords
Vert Markaðsstofa
Vinnustofa Atla Hilmarssonar
Zoo Media London
Íbúðalánasjóður
Íslenska Auglýsingastofan
Íslenski Dansflokkurinn
YAY
Ó! Auglýsingastofa
Örn Smári sf
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The Software and services I mostly use

Logos of software and services I use